JOSH BERSIN has worked with hundreds of companies to deliver high impact employee learning, leadership development and talent management solutions.
In 2001, he founded Bersin & Associates to provide research and advisory services focused on corporate learning.
Bersin is a frequent speaker at industry events and is a frequent contributor to leading training and HR publications.
He has been quoted on talent management topics in The Wall Street Journal, Investor’s Business Daily, and on BBC Radio’s 'In Business' programme.
He is the author of The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches and The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned and is a co-author of Talent Management: Strategies from Six Leading Companies.
Earlier in his career, Bersin spent 25 years in product development, product management, marketing and sales of e-learning and other enterprise technologies at companies including DigitalThink (now Convergys), Arista Knowledge Systems, Sybase, and IBM.
Here's more on his two solo-authored books:
The Training Measurement Book: Best Practices, Proven Methodologies, and Practical Approaches



At its best, corporate training and development provides organisations with a distinct business and strategic advantage, making them stronger, faster, and smarter than their competition. At the other end of the spectrum, organisations can spend millions of pounds without the ability to adequately measure their programmes′ effectiveness, efficiency, or impact.
The Training Measurement Book offers managers, executives, and training and human resource professionals a method for measuring their investments in a way that provides information that is both actionable, credible, and meaningful. Using the methods outlined in this important resource, readers can free themselves from traditional, often cumbersome measurement models and put in place pragmatic, useful, and easy–to–implement approaches for measuring training activities.
The book examines the nine measurement areas that comprise The Impact Measurement Framework and details the seven–step training measurement process, identifying best–practices, tips, and techniques that make training measurement easy. In addition, the book discusses the use of tools, technologies, and systems that can make training measurement more efficient and ultimately more effective. The Training Measurement Book also contains illustrative case studies, examples, and an in–depth discussion of the topic of training analytics, to clearly show how organisations have implemented these measurement programmes.
The Blended Learning Book: Best Practices, Proven Methodologies, and Lessons Learned

The Blended Learning Book is your user’s manual for implementing blended learning. It gives you a guidebook to combining the latest technologies with traditional training models to create high–impact programmes that drive superior business results (not just reduce costs). Filled with real–world examples and case studies from organizations such as Accenture, BI, Cisco, FedEx, , IBM, and more, e–learning veteran Josh Bersin zeros in on What Works™ in all shapes and sizes of training departments from a variety of industries.
The Blended Learning Book provides
- The two approaches and the five blended learning models that have been proven successful
- A detailed review of the 16 media options for blended learning and a road map to selecting the right media set for the right problem
- A solid methodology to develop the budget, select infrastructure, develop content, and manage a blended learning program
- A large library of case studies and examples, with content samples and detailed program outlines
- A set of "lessons learned" in every chapter