Readers love it
Readers love receiving content produced using Information Mapping. Why? The reasons are simple:
- focused: it's what they need, instead of everything the writer knows.
- complete: it's written at a level of detail that's appropriate for them.
- logical: it's quicker and easier to find specific information.
- clear: it's easy to understand what the writer is saying.
Writers swear by it
Writers who have learnt the Information Mapping approach love to apply it to their writing because it's:
- systematic: easy to get up and running quickly.
- efficient: writing content doesn't take so long.
- organised: easy to develop reader focused outlines and structures.
- consistent: a standardised approach, especially beneficial for teams.
- reusable: quick to update units of information and easy to re-purpose them.
Organisations save time and costs
Organisations who train their people in Information Mapping quickly see a clear return on the investment they have made with:
- increased productivity: employees perform tasks more efficiently and accurately.
- increased customer satisfaction: customers receive communications which are accurate and clear.
- reduced training time: employees learn new information more quickly and easily; supervisors and managers spend less time answering questions.
- reduced errors: fewer issues with non-compliance and the quality of products or services.
Overall, information for customers, employees and suppliers becomes a more productive resource.