What is it?
Information Mapping is a research-based approach to the analysis, organisation and visual presentation of information. It provides an easy-to-learn set of principles, techniques and standards, which are based on how the human mind reads, processes, and retrieves information. It can be applied to any kind of subject matter and used with any delivery medium; typically, people use it to develop content on paper or online.
Where does it come from?
Information Mapping is the brainchild of Robert Horn (currently a visiting professor at Stanford University). While at Harvard and Columbia universities in the early 1960s, he researched how readers deal with large amounts of information. He used the results of this research as the basis for Infomation Mapping which he made widely available in 1967 with the foundation of Information Mapping Inc (IMI).
Information Mapping now
Over four decades later, IMI and its global partner network (Pacific Blue and 3di here in the UK) have brought Information Mapping to hundreds of thousands of individuals in over 30 countries. Each year in the UK, hundreds of people learn the approach for the first time and tens of thousands of existing 'Information Mappers' continue to use it daily.
Is it for me?
We believe most people working in a variety of businesses and organisations will benefit greatly from using the Information Mapping approach when communicating with customers, colleagues or suppliers. We hope you'll take the time to explore the links below and learn more about the approach and how it can apply to you.
Where to next?
For an informal introduction to Information Mapping (written from a personal perspective), read some short blog posts from Pacific Blue's co-founder Andrew Jackson:
>> Read the blog posts about Information Mapping
To explore the Information Mapping section on this website use the links above on the left side of the screen.