An approach with multiple applications
Information Mapping is an extremely flexible approach for developing business content. It can be used by individuals in specific job roles, by whole departments or organisations as their communication standard or by people who write specific types of content and communications.
This page is not intended to be an exhaustive list of the ways Information Mapping can be used, but we hope it will give you an idea of its scope.
Job roles and departments
This is just a selection of departments and job roles where the Information Mapping approach can be used:
People in... |
Can use Information Mapping to... |
operations |
write procedures that are easy to use, reducing user training time and the risk of operational errors. |
audit roles |
interpret and explain rules and regulations consistently, reducing the possibility of non-compliance. |
project management |
develop business case and project documentation that explains the risks, costs, benefits and work of a project simply and without ambiguity. |
project teams |
produce reports that ensure that the benefits and/or progress of a project are realised quickly and thoroughly. |
training |
create courseware that enables learners to acquire key skills they will retain and use. |
sales |
write winning proposals that quickly convince potential clients of the value of complex products and services. |
any role |
benefit from clear and concise emails and letters whose purpose is clear to the recipient. |
HR roles |
produce policies that managers and staff can follow without calling for help. |
Organisations
Any organisation of any size can use Information Mapping, but it is especially helpful if you have complex or high-risk information to explain to customers, colleagues, suppliers or regulators.
Many organisations using the approach are in highly regulated fields such as the financial services and pharmaceutical sectors. Government departments, the armed forces and the police also use it.
Types of communication
You can use Information Mapping to develope any communication – spoken, printed, in a database or on a web or intranet site. Here are some typical examples:
- Key messages and policy statements
- Proposals, reports, memos and emails
- Policy, procedure and process documentation
- Intranet and web content
- Regulatory information and compliance documentation
- Quick reference materials
- Training manuals and courseware
- Online or paper forms and data collection systems
Still not sure how Information Mapping might apply to you or your organisation? Call us on 0845 122 7102 for an obligation-free consultation.